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Domatcha—The Way of Tea
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Tea is the second most popular beverage in the world (the most popular is water). But despite the fact that all teas come from the same plant (camellia sinensis), the world of tea is deliciously complex and rich with history.

DōMatcha is a rare and ancient Japanese green tea that combines an ancient tradition with immense health benefits.

Dō (pronounced ‘doh’) is the Japanese symbol for ‘way’ or ‘journey’. DōMatcha means ‘The Way of Matcha’. Discovering the way of Matcha is a journey well worth taking; a journey that brings people together in celebration of health and the simple beauty of life. We invite you to share in our journey and discover DōMatcha - The Way of Tea!

In the 11th century the Zen priest Esai initiated the cultivation of tea in Japan. His famous book about tea opens with the sentence: “Tea is the ultimate mental and medical remedy and has the ability to make one’s life more full and complete.” In saying that, Esai was referring to Matcha, the powdered green tea of his time, later to become Japan’s most treasured kind of green tea and the only tea to be used in the traditional Tea Ceremony (Sadō).

The Japanese Tea Ceremony Sadō (‘The Way of Tea’) in its modern form was developed by Zen monks over the course of the 15th century and became popular with the Samurai society, royalty and Japan’s upper class. The teachings of the monk Sen-no Rikyu were the most influential, basing Sadō on the four principles of harmony, purity, tranquility and respect. DōMatcha was created to honor this sacred tradition.

Domatcha—The Way of Matcha

Today Japan only exports about 4% of its precious matcha. By partnering with Shohokuen, one of the oldest and most established Matcha suppliers in Japan, we are able to bring DōMatcha to you directly from Kyoto, the place where Matcha originated.

DōMatcha contains only the youngest and finest, shade-grown, top 2 leaves and unopened buds of the tea plant. The leaves are de-stemmed and de-veined and finally stone-ground to a very fine, talk-like powder of vibrant green. The simple fact that you consume the entire tea-leaves makes Matcha one of the healthiest beverages on earth, providing you with approximately 10 times more of the health-promoting nutrients of steeped green tea.

The Matcha powder is so fine that it is absorbed instantly and completely so your body will get the full health benefits quickly. This potent powdered green tea is charged with antioxidants and chlorophyll. It is a powerful detoxifier and an extremely healthy energizer that will change your journey through life!

A brief history
Legend has it that the ancient Chinese emperor and inventor of Chinese medicine, Shennong, was the first to discover the pleasant flavor and medicinal properties of green tea. One day, as he was boiling water over a fire, a breeze swept a few leaves of a nearby tea bush into his kettle. Shennong not only enjoyed the newly ‘invented’ beverage, but would also go on to studying the health promoting properties of his accidental discovery. This legend reflects what has been part of the Chinese culture for almost 5000 years: Tea is so precious that it can only be of royal origins and it promotes health in mind and body.

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